EXHIBITION STALL DESIGNING TIPS – DO’S & DON’TS
We all know a perfect exhibition stand requires a mind-blowing design. The designs and graphics say a lot about your work. But there are various do’s and don’ts that one should never forget while designing an exhibition stand.
Do’s And Don’ts to Remember While Designing & Building Exhibition stall
Do Set Goals
Setting goals play a crucial role while designing an exhibition. Get a clear thought about everything you want to achieve and what kind of message you want to portray with your exhibition stand. Having a fantastic looking frame is not what you need. Instead, design a stand that could demonstrate your product and your vision. If your design fails to do so, it would be a complete waste of time and effort.
Do Make Proper Use of Space
We often see that the size of the exhibition booth is not very large. During such cases, it is essential to utilize the space properly. In fact, the booth’s size does not make much difference if you are good at organizing things. You must have complete knowledge about the dimensions of the booth to display your products accordingly. Moreover, choose the best place for presenting your marketing content. Also, at the time of the exhibition, make sure there are no physical obstacles at the entrance. Organizing the exhibition’s back area as the meeting area is one of the best ways to keep the door clear. For your ease, experts of exhibition stall designers will guide you throughout the event.
Do Remember Lighting Is the Key
Want to make your exhibition stand to look a lot more impressive? If yes, then good lighting is all you need. Lighting will not only give an aesthetic vibe to your exhibition but will also help you in showcasing your products or services at optimum level. However, choosing the perfect light according to the desired ambiance is a challenging task. But why to fear when Connectbase Communications is here to help you guys.
Moreover, you should never entirely depend on the lighting supplied by the venue. Instead, always carry extra lights at your exhibition stall. Additionally, highlight your products by spotting white light on it.
Do Keep Details at Eye Level
We all know that at the time of the exhibition there is so much hustle-bustle. During such situations, it gets tough for a person to absorb the information. You should be well aware of the right position to show your graphics and your products offerig visible to everyone.
Do Include Graphics
These days people give more attention to images rather than words. Therefore, hiring a graphic designer is the right choice. Ensure that the graphic designer is smart enough to modify the details required in the exhibition into images. Moreover, the quickest way to deliver your message to the visitors is graphics which would be served by Connectbase communications under same roof.
Do Prefer Image with Good Quality
Image quality plays a significant role in expressing the customers. A picture with HD quality grabs the customers’ more attention than the blurry images that will attract none. Spend some extra funds for a good quality picture.
Do Keep It Simple
Avoid being too specific with your products because it gets difficult for customers to understand it. Moreover, try to explain everything quickly and simply.
Do Focus On Your Audience
Want to know the best tactic for impressing the audience? Well, communication is the key. Always try to communicate with the audience and do keep their needs and requirements in your minds. Eventually, it will help you a lot in presenting your product or service. Additionally, never forget to consider the audience who is interested in your work.
Do Know Your Competitors
The fantastic way of winning the awards at the exhibition is by analyzing everything about your competitors. Make a list of exhibitors who are going to participate in the event. Further, do a proper search regarding the previous work done by your competitors. By doing so, you will get to know about their standard of work. Eventually, you will exhibit the stall uniquely, and you will indeed become a tough competition for them. Connectbase Communications can help you in this also as we always keep an update of the previous events.
Do Take Care of Visuals And Animations
It is one of the best ways of conveying information to the audience. It is quite difficult to understand something by just hearing about it from someone. But when people watch videos of the marketing products on the screen, they show more interest. As a result, they will explore more about your brand.
Do Keep Abreast Of Design Trends
The best way to gain the audience’s attention is by experimenting and creating something different at the exhibition stall. People always get attracted to something that is unique and isn’t done before. Obviously, you should have complete knowledge about everything which was done in the recent events. This will also increase your chances of winning the exhibition awards at the event. However, it is quite a difficult task, and it would be better if you hire a well-experienced designer.
Don’t Font It Up
Do not insert too many fonts in the graphic designs. One or two fonts are more than enough. While choosing a font for graphic designs, make sure that they are visible and easily readable even from a distance. Also, never use a cursive font in all caps.
Don’t Use Your Display As A Paper Brochure
One of the common mistakes that almost all the exhibitors do is that they display excessive information on the graphics. Customers never show any interest in reading heavy pictures. Always display a concise, short, and impactful message. A compelling message hardly consists of 15 words.
Don’t Be A Stickler For Convention
Do not place each and everything on the tables. Try to add elements that you can either hang up the wall or can be dropped down from the ceiling. This will result in keeping the floorless occupied, and the visitors will be able to walk conveniently. Also, it will make your exhibition booth more inviting.
Keeping all the above-mentioned exhibition stall design tips in mind is very difficult. But it would be best if you didn’t worry because Connectbase Communications will provide you the most experienced staff and all the services which are needed to execute exhibition stall design and fabrication. They will make your exhibition booth so marvelous that it will get hard for people to resist visiting your exhibition.