Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.Marketing emails can be sent to a purchased lead list or a current customer database.The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads

The communication between customer and traders of manufacturer or service provider has become absolutely cheap and effective because of email marketing.Email marketing has almost paved the way for seller to communicate all the offers,discount,related products and lot many other things at fractions of seconds.Email marketing gives customized feeling to a customer for any kind of communications which results into the well being of company or seller part

Advantages of Email Marketing

  • low cost medium of marketing
  • Helps in engagement
  • Helps to create Brand
  • Helps to reach global audience
  • Has good impact on regular customer
  • Easy to share
  • Easy to Measure
  • Time saving
  • Personalisation and niching possible

The face of today’s advertising has changed drastically and dramatically, Half of the worlds population is online which offers huge market to cater. Moreover targeted marketing is possible at lower cost as compared to traditional medium. The return on the money spent on advertising has been awesome for last many years and it has promoted many small advertisers to get in to the digital marketing arena at lower cost or according to their budget.

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