Pay Per Click

Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click’. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

Advantages of PPC

  • Very fast visibility and Response right from the world goes
  • Get targeted visitors within hours (sometimes minutes)
  • Provides a path for search engine optimization
  • Can yield highly profitable results
  • Great testing platform and can be highly targeted
  • Geographic area
  • Keywords and phrases
  • Content network (Google)
  • Immediate feedback
  • No guest Imitation
  • Easy implementation Flexible

Pay Per Click Stratagy

  • Marketing brief (business objectives, define your USP, identify competitors, determine budgets, marketing audit)
  • Research (target audience mapping, competitor’s analysis, keyword research method recommendations, presenting findings
  • Contents
  • launch campaign (ad activation, meeting guidelines, conversions, analytics tracking)

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